大型商业招商是指通过吸引大型商家、品牌企业入驻商业地产，以提升商业地产的价值和吸引力，从而促进商业地产的运营和发展。通常involvesacomprehensiveanalysisofthemarket,competition,consumerbehavior,andotherfactorstoidentifypotentialcandidatesfortheproperty,followedbyadetailedpresentationandnegotiationprocesswiththeinterestedparties.Thegoalistocreateawin-winsituationforboththepropertyownerandtheretailer,wheretheretailerbenefitsfromtheincreasedfoottraffic,visibility,andbrandexposure,whilethepropertyownerbenefitsfromthehigherrentalincomeandincreasedpropertyvalue.